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Basket Analysis Enhancement: Moving Beyond Basic Association Rules to Sequential Pattern Mining for Purchase Order Prediction

In the world of retail and e-commerce, understanding what customers buy together has always been a treasure map for marketers. Traditional basket analysis is like reading the shopping habits of customers through snapshots — useful, but static. Today, data...
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Basket Analysis Enhancement: Moving Beyond Basic Association Rules to Sequential Pattern Mining for Purchase Order Prediction

In the world of retail and e-commerce, understanding what customers buy together has always been a treasure map for...
- Advertisement -spot_img